What is the first step in gathering information on a topic to be covered?

• A. Brainstorm
• B. Conduct research
• C. Consult other professionals
• D. Do whatever is necessary to make yourself the SME

Answer: (A)

Brainstorming first is about generating ideas, defining what you need to know, and outlining the questions that will guide your information gathering. It helps establish the scope and identify gaps so you don’t chase irrelevant details or miss key angles. Once you have a sense of the questions and topics, you can move into targeted research to collect evidence, data, and guidelines that address those questions. Consulting other professionals is useful, but it makes the most sense after you’ve sketched out the questions and scope, so discussions are focused and productive. The idea of doing whatever it takes to appear as the SME isn’t appropriate; true expertise comes from thoughtful study and evidence-based learning.