Which of the following is NOT a step in gathering information on a topic to be covered?

• A. Brainstorm
• B. Conduct research
• C. Consult other professionals
• D. Do whatever is necessary to make yourself the SME

Answer: (D)

Gathering information on a topic should be an ethical, structured process that builds solid understanding and accuracy. Brainstorming helps you map out what you need to cover and the questions you’ll answer. Conducting research gives you the evidence and sources to inform the coverage. Consulting other professionals brings in expert perspectives, helps validate interpretations, and fills gaps in knowledge. The idea of doing whatever is necessary to become the SME points to shortcuts or misrepresentation, which undermines credibility and isn’t a legitimate way to gather information. Being recognized as a subject-matter expert comes from demonstrated knowledge, verified qualifications, and reliable, evidence-based work, not from bending or skipping ethical standards.